Our Social Influencer Insider Tips: Up Your Game!
The internet has given people like you and me a better chance than ever at becoming celebrities. Social influencers have not just found a niche in the market, they are grabbing audiences from traditional media, and doing so in a way which really appeals to younger generations.
So what can you do to improve your social influencer game? There are a lot of tips out there. The obvious ones are to specialize on one platform and one topic area only, you should keep up-to-date on news from both your platform and topic area, and you should create relevant content for your audience. But you know all this already.
We’re here to give you some social influencer insider tips. Our top three:
Quality Trumps Quantity, and 10k is the Magic Number
Last month, Selena Gomez overtook Taylor Swift to become the most-followed person on Instagram. The 23-year-old bumped the 26-year-old singer from the top spot with over 69 million followers. Rounding up the top five are Kim Kardashian, Beyonce and Justin Bieber, each with over 60 million fans. But don’t worry: the good news is that you don’t need to reach these kinds of levels to become a social influencer.
A good rule of thumb is that social influencers should have over 10,000 followers in order to have a good degree of influence. However, in this industry, more is not always better. While Selena and Taylor occupy the top spots in the world of Instagram, they are not necessarily social media’s most powerful players. The vast majority of highly successful social influencers, so-called power middle influencers, have between 10k and 250k followers. This is what you should be aiming for. Smaller and more intimate communities are more powerful due to higher levels of trust – and this is what advertisers are looking for: a trusted channel to promote their product. How do you go about developing such a community?
Connect With Your Followers
Influence is a two-way street. Once the follower feels they can relate to what you publish on a regular basis, they start to interact with you, and this is where connecting becomes important. Within a smaller group, you as the influencer should engage with your followers: respond to their comments, use their ideas, and answer their questions. You’re not a celebrity; your followers expect you to be approachable, so put in the work. Make sure you credit your fans, too. They love recognition, and seeing others being mentioned will boost engagement. This also makes them more likely to follow your suggestions, so ensure they feel respected and see you as a peer.
Open Yourself Up to Opportunities
The third of our social influencer insider tips is to stay open. While the internet is often still used as an anonymous platform by many users, this is an impossible approach for social influencers. If you’ve already got yourself a sizeable pool of followers, it’s time to step into the limelight. Your followers like you because you are down-to-earth, the kid next door, relatable. However, if you want to boost your numbers and your appeal, you need exposure – and it need not hurt that relatable image. A lot of social influencers appear at conferences and in local media to widen their net. Don’t shy away from these opportunities: seek them out, be yourself, and expand your following.
So, what are you waiting for? If you’re looking to get more out of your passion as a social influencer than just kicks, then looking into growing your user base and starting to use your influence is an exciting step. And, the good news is that you can start making money with as little as 10,000 followers! As our social influencer insider tips show: all you need is an engaged and happy community to watch the cash roll in.